Meet the United Channels team
United Channels Consulting counts with a diverse multi-cultural team, based in the territories we cover.
João Beato Esteves
Founder & CEO
João has played several C-Level roles in sales and channel development in important software security vendors across EMEA. After detecting an important 'gap' in most of the Vendors' strategy, he has decided to start United Channels to efficiently connect vendors, channels and new territories.
Assad Haddad
Senior Consultant - EMEA
Assad is an Electronics Engineer with an MBA degree from Boston University who had exposure to Multinational business development through Partner channels and customers in domains like Telecommunications Networking, Electronic payment, Cybersecurity, Telemedicine and M&A consultancy.
Sergio Cruz
Senior Consultant - EMEA
Sergio is a Computer Science Engineer with over 18 years of experience, who has been helping start-ups and scale-ups in multiple sales and pre-sales roles. He’s passionate about technology, with a focus on cybersecurity and fintech, and experienced in expanding businesses globally through channel partners.
João Arriaga
Business Development Manager - Portugal & Spain
João has more than 30 years of experience in sales and management of commercial teams in IT. Over the last 25 years, as Commercial Director of a relevant Value Added Distributor, he acquired a deep knowledge of the IT resale channel in Portugal.